This week's launches aim to capture the attention of Gen Z with the release of new hand and body washes and lotions from DedCool. Pat McGrath Labs is already gearing up for summer with the debut of the Divine Bronze Collection and the launch of a limited-edition eyeshadow quad inspired by the sun. Meanwhile, candle company Nette and skincare brand Whind have made the move to expand into the fragrance category, while Westman Atelier dips its toes into skincare.RETAILSuperfood-infused beauty and wellness brand Golde is expanding beyond Target with an Ulta Beauty launch. The brand will launch its three ingestible hero products in 750+ doors and online, including Pineapple Debloat ($15), Coconut Collagen Boost ($18), and Watermelon Glow ($15).Velour Beauty, the false lash and eye-centric cosmetics brand, continues its expansion with Sephora. Currently, the brand is sold in 745 doors in the US and 610 Sephora at Kohl's doors. The brand is rolling out in the UK and will also be available in 32 doors in Sephora Mexico in April. The brand is part of Sephora's "Next Big Thing," new end caps.Lime Crime is adding Sally Beauty to its roster of wholesale partners. The brand has begun rolling out its makeup products to about 2,500 stores across the US and Canada. The brand projects a 56% increase in overall business with Sally Beauty through the expansion. Lime Crime already sells through retailers such as Target and Walmart.Indie beauty Winky Lux launches in Canada at Shoppers Drug Mart and PharmaPrix. This marks the brand's first major international retail expansion. The assortment will include 40 to 70 SKUs per store.